If you purchase an independently reviewed product or service through a link on our website, The Hollywood Reporter may receive an affiliate commission. Betelgeuse is back. Thirty-six years after being sent back to the Afterlife, the ghost with the most returns with a new mission to help mortals in .

Arising in theaters on Sept. 6, Tim Burton’s to his 1998 film sees Beetlejuice (original star Michael Keaton) being summoned once again by Lydia Deetz (Winona Ryder), who hopes to protect her daughter Astrid ( actress Jenna Ortega) in the Neitherworld. (Like mother, like daughter: Astrid has accidentally opened the portal for the recently deceased.

) Rounding out the cast is Monica Bellucci, who plays Beetlejuice’s nemesis, the evil spirit Delores; Justin Theroux; and Arthur Conti. To celebrate Warner Bros. Discovery’s horror comedy, retailers and brands including Saks Fifth Avenue, , , Loungefly, Glamnetic, and many others are rolling out a slew of movie-inspired merch across fashion, beauty, home decor and more merch starting this month.

Fans in LA can swing by the at Ovation Hollywood, where the 11,000-square-foot pop-up holds court from Aug. 23 to Oct. 6.

Guests (dead or alive) can take a seat in the iconic waiting room before touring the Afterlife, commemorate their journey and recreate their favorite movie scenes, interact with the bio-exorcist himself and his spooky crew, enjoy to-die-for entertainment, eat film-inspired bites and drinks at the Afterlife Diner, take ho.