SINGAPORE , Feb. 6, 2025 /PRNewswire/ -- Digital travel platform Agoda shares the top five travel habits of Asian Gen Z, revealing a generation that finds inspiration in the digital realm, embraces spontaneity, and values shared experiences. The survey highlights the unique ways travelers aged 18-27, more commonly known as Gen Z, are shaping the future of travel in Asia with a fresh perspective, not only by influencing travel trends but also by setting the stage for future generations to explore the world in innovative ways.
1. TikTok inspiration: Social media is the new travel guide Gen Z is blazing a trail on social media, with TikTok leading the way as their top source for travel inspiration. While Millennials lean on friends and family as their preferred source of recommendations, Gen Z is scrolling through TikTok (20%) and Instagram (14%) to discover their next adventure.
Despite the digital influence, personal recommendations remain a close second (17%), proving that word-of-mouth still holds sway. 2. Spontaneous spirit: Last-minute bookings on the rise In a world where plans can change in an instant, Gen Z embraces the thrill of last-minute travel more than any other generation.
20% of Gen Z book flights less than a week in advance, outpacing Millennials, Gen X, and Boomers. Accommodations follow suit, with one in four Gen Z travelers making bookings at the eleventh hour, showcasing their penchant for spontaneity. 3.
Traveling in tandem: Partnered adventures take the l.