Wednesday, August 28, 2024 The Africa Tourism Leadership Forum (ATLF) 2024 is gearing up to be a landmark event, bringing together tourism leaders, policymakers, and industry innovators from around the world. Scheduled to be held in Gaborone, Botswana, this year’s forum is anticipated to redefine the future of African tourism, focusing on key areas such as skill development, innovation, and sustainable growth. The forum will feature two highly anticipated components: the Masterclass and the Business-to-Business (B2B) Event, both designed to empower participants with the tools and connections necessary to navigate and thrive in the evolving global tourism landscape.

The ATLF 2024 Masterclass will be a cornerstone of the event, offering participants invaluable insights and strategies from distinguished speakers who are at the forefront of global tourism. Among the key speakers is Hon. Mark Okraku-Mantey, Deputy Minister from the Ministry of Tourism, Arts and Culture in Ghana, who will share his visionary approach to fostering cultural and tourism growth in Ghana.

His insights will be particularly relevant for those looking to understand how cultural tourism can be leveraged to boost national and regional economies. Another notable speaker, Senthil Gopinath, CEO of the International Congress and Convention Association (ICCA) from the Netherlands, will discuss how Africa can position itself as a premier destination for international meetings and events. This is a significant fo.