A poll of 500 people who struggle to afford everyday hygiene items found 83 per cent personally cut back on daily essentials to ensure there’s enough for their children through the school holidays. Almost a quarter (24 per cent) even skip meals to afford hygiene products, while others are going without new clothes (51 per cent), heating (32 per cent) and mouthwash (26 per cent) to make ends meet. Advertisement Advertisement Did you know with an ad-lite subscription to Mansfield and Ashfield Chad, you get 70% fewer ads while viewing the news that matters to you.
Those who have had to forego hygiene products because of the cost found 33 per cent regularly choose between buying toothpaste - or deodorant. While 13 per cent have gone days without brushing their teeth at all, with 11 per cent only doing so when they are going into their workplace. And seven per cent have been forced to use a single sanitary pad for the duration of an entire period, while 13 per cent share personal hygiene products with others to save money.
The research was commissioned by Unilever and The Hygiene Bank, in partnership with Boots, to launch its product donation initiative in store when customers buy their own personal care products, for the fourth year running. Advertisement Advertisement The charity recently revealed that 4.2 million UK adults are living in hygiene poverty, and since 2022, the cost of living and inflation crises have pushed an additional 1.
1m people into the crisis - the equivale.