I almost never watch commercials anymore. In fact, I almost never even commercials anymore. Read this article for free: Already have an account? To continue reading, please subscribe: * I almost never watch commercials anymore.
In fact, I almost never even commercials anymore. Read unlimited articles for free today: Already have an account? Opinion I almost never watch commercials anymore. In fact, I almost never even commercials anymore.
I can skip them after a few seconds if they are served to me before a YouTube video. I can scroll past them if they pop up on my social media feeds. I don’t have cable anymore and, while some streaming services have introduced blocks of ads, I really don’t encounter commercials.
So, how weird it was to binge-watch 108 minutes of them at WAG-Qaumajuq on Tuesday night during the preview screening of the award-winning ads from the 2024 Cannes Lions International Festival of Creativity. (Public screenings begin Friday, Dec. 20; visit wag.
ca for the full schedule.) Presented annually since 1954, the Cannes Lions are the coveted big kahunas in the advertising and communication industry, recognizing creative excellence from around the globe. That’s why I’ve always loved seeing the Lions.
It’s a window on the world. Advertising has a canny way of revealing cultural sensibilities and sensitivities. There’s an edgy French Canal+ commercial that I won’t spoil, but suffice to say its air traffic control-based humour probably wouldn’t fly.