An increase in ad sales in both the U.S. and Mexico helped boost the bottom line for the second quarter at Spanish-language giant TelevisaUnivision .
The company said overall ad revenue grew 6%, to $785 million, reflecting 2% growth in the U.S. thanks to a rise in sponsorship for the company’s streaming properties and a 13% increase in Mexico, largely for linear media.
, “Global ad sales momentum accelerated, driven by a strong marketplace in Mexico and success in the U.S. in attracting new advertisers to our platform,” said Wade Davis , TelevisaUnivision’s CEO.
“We are looking forward to the second half of the year where the benefits from DTC’s turn to profitability, the U.S. presidential election cycle, and execution across the rest of our business, should yield a great next couple of quarters.
” More to come...
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