Sun-seeking families are being urged to get out, explore, and experience East Yorkshire and Hull by bus to see more and spend less. Whether it's seaside trips, soaking up city centre charm, or visiting any of the many attractions and events the region offers, people are being asked to make public transport a priority, reflecting the area’s green credentials. As summer hits top gear, a calendar of activities is set to draw in tens of thousands of visitors alongside the natural allure of coast and countryside.

With £2 travel for many single fares, the new campaign "Go By Bus" is highlighting that going for less and choosing the healthier option is easier than ever. The campaign is part of the city’s response to the climate emergency, aiming to reduce car travel and encourage more sustainable transport choices ahead of the rollout of electric buses in the city and beyond. Families can go further thanks to the extensive travel network delivered by the Hull Bus Alliance, making days out more affordable.

From sandcastles on the coast to outdoor cinema sing-alongs at Sewerby Hall, Wolds walks, and children’s trails around Hessle to Alpaca Fest in Dunswell, there are myriad options within easy reach without hitting the family finances. And there is something for everyone - with events like Humber Street Sesh and Freedom Festival in Hull, as well as year-round attractions such as museums and galleries where you can dive into local history or marvel at world-class collections, f.