Annie Titus Mammen prefers to maintain a low profile. To the extent that the fashion designer from Chennai launched her first-ever Insta page tambour.1985 just about three months ago.
She has never had an outlet of her own to sell her product line. But it is her portfolio of work that leaves you wide-eyed. Fashion designer Annie Titus Mammen| Photo Credit:SPECIAL ARRANGEMENT “I have always done what I love to do — embroidery, and I remain busy with the orders of my clients,” she says.
At a recent event in Delhi where she showcased her first personal collection of exquisitely decorated pashmina stoles in collaboration with event consultant Kajoli Sahgal, Annie says, “These are my first products that I can really call my own; something I could control from the start to the finish. The 53 stoles she displayed wowed the visitors who were privy to her day-long show in the capital and many were bought instantaneously. After partnering with celebrated fashion designers all over the world for 40 years, Annie has finally introduced her own piece d’art.
“I love to do things at my pace now. There is a different joy in showcasing your own products directly,” says the 63-year-old powerhouse of talent, whose product line sells only at Evoluzione in Chennai. “That way, I do not have to bother about marketing, sales or product promotion but only concentrate on my designer creations,” she adds.
Guests trying Annie's stoles| Photo Credit:SPECIAL ARRANGEMENT Skilfully blending.