Monday, September 9, 2024 Accor’s Queensland hotels saw impressive growth through 2024, with increased occupancy and new expansions, cementing the state’s top position in Australian tourism. Accor’s hotel network in Queensland experienced consistent growth through July 2024, reaffirming the state’s dominant role in Australia’s tourism and hospitality sectors. With 95 hotels, resorts, and apartments (12,095 rooms), Accor’s Queensland properties saw occupancy rise by 1.
5 points to 70.7% compared to the same period last year. Brisbane City led the resurgence with a notable 4.
6-point increase in occupancy, driven by rising leisure and corporate demand. The broader leisure market slightly outperformed last year (+0.4 points), while Cairns recorded the highest year-to-date growth, with a 7.
0-point occupancy rise, thanks to a surge in leisure and group bookings. Looking ahead, Brisbane and surrounding areas are 2.8 points ahead in occupancy for the remainder of 2024, fueled by strong demand from major events and a vibrant sports calendar during September and October.
Coastal regions are also benefiting from forward bookings, with Cairns (+3.9 points), Gold Coast (+3.8 points), and regional Queensland (+2.
9 points) pacing ahead of last year. Cairns and regional Queensland are seeing growth across all segments, while the Gold Coast benefits from increased group bookings. Accor’s strong performance mirrors Queensland’s tourism success.
Tourism Research Australia reporte.