SYDNEY , Aug. 28, 2024 /PRNewswire/ — Accor , Australia’s largest hotel operator, has signed partnership renewal agreements for more than 40 hotels, comprising 5,500 keys, across Australia , underscoring the Group’s strong partnerships with some of the country’s most influential hotel owners. Accor Pacific partners have also invested more than $450 million in hotel renovations and refurbishments since the beginning of 2022.
Accor Pacific Chief Operating Officer PM&E, Adrian Williams , said: “This significant investment is a direct commitment to our brands. It is a clear and strong affirmation of our partners’ confidence and trust in the quality and value of our brands.” Marking its 40 th renewal, Accor recently solidified its partnership with Silversea Investments through a long-term franchise agreement that will see significant investment to refurbish Novotel Sydney Parramatta and Mercure Sydney Parramatta, which will be rebranded to Novotel Sydney Rosehill upon completion of the renovation.
Now managed by Trilogy Hotels, the importance of these hotels will grow even further as Parramatta’s massive infrastructure development continues and the new Western Sydney Airport launches in 2026. The Sunshine Coast’s premier five-star hotel, Sofitel Noosa Pacific Resort, also recently extended their partnership with Accor for this flagship Sofitel. The resort will soon announce its renovation plans to enhance further its luxury positioning on Noosa’s prestigious Ha.