Monday, January 27, 2025 Japan’s off-the-beaten-path destinations beckon explorers with a captivating blend of natural wonders, deep-rooted traditions, and authentic local experiences. Accor, a global leader in hospitality, invites travelers to step beyond the usual tourist hotspots and immerse themselves in the true essence of Japan through stays at its Grand Mercure and Mercure hotels. These hotels provide the perfect gateway to discover the rich cultural heritage, breathtaking landscapes, and warm local hospitality, from the chilly northern landscapes of Hokkaido to the tropical shores of Okinawa.
Japan’s regional treasures are becoming increasingly popular, with international visitors to these areas rising by 36.1% since 2019, according to the Japan Tourism Agency. Locations like Beppu in Oita Prefecture and Wakayama Prefecture are drawing in travelers, while Nagano’s Matsushiro has become a top destination for Australians, thanks to its blend of winter sports and peaceful charm.
Accor’s presence in Japan has expanded significantly with over 20 new hotels opening in 2024. These strategically located properties are designed as gateways to hidden gems, offering an ideal home base for those eager to explore. Grand Mercure hotels bring the local culture to life with immersive experiences that celebrate Japanese traditions and engage the senses.
Meanwhile, Mercure hotels highlight the unique character of each neighborhood, inviting guests to discover the local culture .