There are strong growth prospects for tourism in Greece, with two new hotel openings already in the pipeline, Patrick Mendes, CEO of Accor for Europe and North Africa, tells Kathimerini. He also notes, as in other countries, a shift in demand toward the off-peak months, as travelers attempt to avoid overcrowding and increasingly high temperatures during the traditional holiday season. He further expresses the belief that, despite any hikes in resilience and accommodation fees, Greece remains an exceptionally attractive destination, and he does not expect any impact on its competitiveness.
Mendes, who is specifically responsible for the brands in both the top category (premium) and the midscale and economy categories in Europe and North Africa for Accor, is visiting Athens and spoke to Kathimerini about the group’s plans in the country and internationally. “We are committed to expanding our presence, leveraging the country’s dynamic tourism landscape and our unique position within it, looking both at city hotels and leisure destinations that are less saturated and can offer a pristine and positive hospitality environment,” he emphasizes, adding that “today’s travelers are looking for more than just affordable prices. They seek unique experiences, rich and authentic culture, and well-preserved natural and historical sites, all of which Greece continues to offer in abundance.
” Looking ahead, he observes that the growing demand from India, the United States and Asia.