Saturday, August 17, 2024 DCT Abu Dhabi and Rotana partner to boost summer tourism with exclusive promotions, enhancing visitor experiences at top attractions in the emirate. Abu Dhabi [UAE], August 16: The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has partnered with Rotana Hotel Management Corp to boost tourism in the emirate during the summer season. This collaboration is designed to enhance the visitor experience through exclusive promotions and benefits at key attractions, including Louvre Abu Dhabi, The National Aquarium, and Qasr Al Watan.
This strategic agreement, effective until September 2024, underscores DCT Abu Dhabi’s commitment to partnerships that strengthen the emirate’s position as a premier, year-round travel destination. By offering a diverse range of experiences, the collaboration aims to draw more tourists and enhance their stay in Abu Dhabi. The partnership is aligned with DCT Abu Dhabi’s Tourism Strategy 2030, an ambitious plan to propel the emirate’s tourism sector into a new phase of growth.
The strategy outlines key goals, including increasing hotel room capacity from 34,000 in 2023 to 52,000 by 2030, boosting visitor numbers from nearly 24 million in 2023 to 39.3 million by 2030, and raising the tourism sector’s GDP contribution from AED 49 billion in 2023 to AED 90 billion annually by 2030..