Recently, Bollywood actor Abhishek Banerjee, who starred in the blockbuster Stree 2 , admitted that he paid PRs to circulate positive articles about him but he also received praise organically as fans loved his performance. Banerjee made this admission while talking about the drawbacks of PR activity. In a new interview with iDiva, while speaking about the problems of PR, Banerjee said, “Problem yeh hai PR ki ki agar organic news bhi aayegi, toh bhi logo ko lagta hai ki PR hai.
Kisi ne accha likh diya tumhare baare mein and you’re feeling good ki organically aaya hai. But then everybody will think, ‘Oh isne PR karaya hai.’ That’s a drawback.
It happened to me as well.” A post shared by Abhishek Banerjee (@nowitsabhi) “ Paatal Lok ke time hua, Stree 2 ke time hua. Maine socha tha ki main paise kharch karoonga PR mein aur yeh sab karoonga.
Thode bohot kiye bhi but usse zyada hi PR ho gaya because of the audience. They started sharing photos, videos, memes, and stories. Then I realized ki chaahe kitna bhi shor macha lo, once they are doing it organically, that’s the real PR.
But voh organic PR bhi logo ko paid PR lagti hai,” Banerjee added. The PR narrative around Stree 2 gained momentum when a ‘credit war’ broke out between Shraddha Kapoor and Rajkummar Rao after the movie’s success. Back then, Banerjee said that the movie belongs to everyone.
He mentioned that the beauty of Stree 2 is that it belongs to everyone, and everything else is an unfortunate no.