Abbott Expands its Pure BlissTM Line of Infant Formulas to Include European-Made and Organic Products; Offers the First and Only Organic Liquid Formula Available at U.S. Retail Stores

Pure Bliss TM Organic and Pure Bliss Organic with A2 Milk infant formulas – both USDA-certified – are now part of the Pure Bliss by Similac ® line that includes European-made Pure Bliss Irish Farms, which starts with fresh milk from cows in Ireland Pure Bliss Organic in the 2-fluid ounce ready-to-feed bottle is the only USDA-certified organic liquid infant formula offered in select U.S. retail stores Pure Bliss by Similac delivers a selection of organic or European-made infant formulas that provide gentle, complete nutrition and specifically sourced ingredients ABBOTT PARK , Ill.

, Aug. 27, 2024 /PRNewswire/ -- Abbott (NYSE: ABT ) today announced the expansion of its Pure Bliss TM by Similac ® line of organic, and European-made infant formulas that give parents a variety of products to meet specific formula preferences. Pure Bliss by Similac offers specific sourcing of ingredients – whether certified organic ingredients or exclusively sourced milk from Ireland .

These formulas are backed by Abbott's near century of providing high-quality, complete infant nutrition inspired by breast milk. "More parents today are looking for infant formulas with particular milk types, ingredients and formats," said Misha Pardubicka-Jenkins, vice president of Abbott's Pediatric Nutrition business. "With the Pure Bliss by Similac line, parents can find what they are looking for whether that's organic, A2 milk, European-made or liquid, ready-to-feed formulas for convenience – all from a.