THE atmosphere was exhilarating as exciting lyrics, savoury aromas and tapestry of dazzling traditional portraits merged in perfect harmony. The cacophony of African Communication Systems festival (ACS) lit the air at Adekunle Ajasin University, Akungba-Akoko, Ondo State, last Tuesday. Organised by the Mass Communication department, the African Communication Systems’ festival is a flagship event of the course tagged MCM 106, designed to showcase the diversity and uniqueness of Africa’s constituent tribes and diverse cultures that span across Africa and to explore the richness of African Heritage through music, dance, art, food, and other creative expressions, all showcasing the majestic African cultural dynamics in all its glory.
For the students of Mass Communication, the festival is more than just a celebration; it’s a day to demonstrate theoretical knowledge, which, originally, is the essence of the festival. The students played vital roles in organising the festival; and, in so doing, showcased skills for event planning, marketing, and cultural documentation. Their creativity and dexterity were put to test in the festival’s seamless execution and the visible enthusiasm of attendees.
The event brought together students, staff, and special guests from all walks of life; all experienced the rich cultural heritage of Africa as portrayed glowingly by the Mass Communication students. The festival interestingly captured Africa’s rich cultural practices, like traditiona.