Dubbing Shanghai as “The City of Genius,” the luxury brand will unveil its latest roster of creative talents cocreating theGenius collection. Moncler will also unveil a short movie directed by photographer, artist and filmmaker Wing Shya, “The City of Genius,” with global brand ambassador Leah Dou as the embodiment of Moncler Genius. “Set in a visionary city inspired by Shanghai, the film follows Leah from a 5-year-old child into adulthood, as she navigates the twists and turns of life while simultaneously maintaining and protecting her creative imagination, in order to go on living Genius.
In 2021, the brand added a new layer to the experience by presenting its collections in September through a digital activation across five cities — New York, Milan, Shanghai, Tokyo and Seoul — and through the vision of 11 designers, in a single show hosted by 15-time Grammy Award winner Keys. In addition to its signature line and Genius, Moncler includes the Grenoble collections. In the first half, for the first time, Moncler reached sales of 1.
04 billion euros, rising 11 percent compared with 935 million euros last year. Parent Moncler Group, which went public in Milan in 2013, also includes Stone Island. As a group, in the first six months of the year revenues totaled 1.
23 billion euros, up 8 percent compared with the same period last year., teaming with the French luxury group to forge a deal that will help Ruffini strengthen his position as Moncler’s largest shareholder.