A$AP Rocky will see you now. Inside an unassuming brick building off Canal Street, the rapper and bona-fide fashion star has created an office tableau: He sits at a glass desk decorated with a brass banker lamp, a pen-filled mug, a whiskey decanter and crystal tumblers, and an office phone (corded, obviously), while behind him hangs a framed motivational poster with a picture of a mountain lion and the words “Don’t be dumb.” It’s Sterling Cooper meets Dunder Mifflin.
Rocky is an expert world-builder. As we begin to chat about his latest collaboration with Puma, the room floods with the sounds of free jazz, which aligns with his mood for the day. “Every great movie has a soundtrack,” he says.
Does he think of his life like a movie? “It’s so funny,” he says. “When I’m riding in cars, if a certain part is done, I might run the song back just so that when I’m cruising, it just feels like more [of a movie.]” If Rocky is on a kind of set, then he’s also nailed the costuming.
He wears a black pinstriped suit with sharp shoulders and shiny black leather oxfords, which he’s accessorized with Bottega Veneta’s viral drop earrings in silver and a large diamond-encrusted ring on each pinky. Yet despite the jewelry, Rocky is all in on quiet luxury at the moment. “Everybody wants to be loud.
Everybody wants you to know how much they paid for something. It’s all an exploitation of consumerism,” he says. “My taste is fed by something else, and I’m gla.