The former hotelier on serving demure style and how he’s finding retirement Does Francis Brennan know Gen Z slang? A crisp white duvet, fresh new cotton pyjamas and your favourite scented candle - it’s giving demure, cutesy, mindful. And it’s all available as part of Francis Brennan the Collection with Dunnes Stores. As a man who puts emphasis on elegance himself, what is Brennan’s definition of demure, a word now ubiquitous thanks to US TikTok creator Jools Lebron? “Shy, reserved, quiet, kindly, would be my feeling for demure,” Brennan says.
“A very nice person is a demure person to me.” Brennan is mindful to keep a similarly classic style to his homewears. His latest collection for the high street chain, available now, brings us what TikTok is calling ‘unnecessary necessities’ - those luxury items that you don’t need, but they make life that much better.
New nightwear from Francis Brennan the Collection will be landing in stores in mid October “We’re back in business with nightwear for ladies, we had been out of stock for quite some time,” Brennan says of the new line, which includes sleepwear sets in pink and navy due to land in-store in mid-October. “It’s a beautiful range both in colour and white, as well as grey and white robes, which are soft to the touch and make a great his-and-hers gift. We’re continuing with double grey, white and mink for our bed linen.
” Overall, it’s a collection that aims to give you a hotel feel at a price .