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[+] International Auto Show at the Huntington Place convention center in Detroit, Michigan, on September 14, 2023. (Photo by Matthew Hatcher / AFP) (Photo by MATTHEW HATCHER/AFP via Getty Images) AFP via Getty Images In the 21st century, trade shows are under stress as a marketing tool for manufacturers. They’re expensive to operate.
They require attention from top company executives. There are newer ways to promote manufacturing products. One show following the traditional model is the International Manufacturing Technology Show, or IMTS.
It’s held every other year at Chicago’s McCormick Place. One event that is trying to adjust is the Detroit Auto Show, once a major international event. The next IMTS will be Sept.
9-14 , keeping with the usual scheduling. The only time IMTS was interrupted was in 2020 because of the COVID-19 pandemic. The Detroit Auto Show, over the past several years, has bounced from every January, to the fall, and early next year back to January .
IMTS is very much a business-to-business event. Mammoth machine tools on the floor at McCormick Place are not only on display, but they are also for sale. By the end of IMTS, there are “SOLD” tags on many of the machines.
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