Humaira Bano Gurez Valley in Jammu and Kashmir, often hailed as one of the region’s hidden gems, is nestled in the Himalayas. Known for its stunning landscapes, clear rivers, and rich cultural heritage, Gurez has long attracted visitors. However, since the abrogation of Article 370, the valley has seen significant changes in infrastructure, politics, and society, leading to new aspirations among its residents.
Situated about 123 kilometers from Srinagar along the Line of Control (LoC) with Pakistan, Gurez Valley is connected via the Razdan Pass. The valley is renowned for its breathtaking beauty, with snow-capped mountains and the Kishanganga River flowing through it. Its diverse wildlife includes rare species such as the Himalayan brown bear and snow leopard.
The Shina-speaking Dard tribe adds to the valley’s cultural richness. In recent years, especially from 2022 to 2024, Gurez has experienced a notable rise in tourism. The valley, once primarily recognized for its strategic military importance, is now emerging as a popular tourist destination.
Visitor numbers surged by nearly 50% in 2023 compared to previous years, thanks to improved road connectivity, better government marketing, and the valley’s reputation as a peaceful retreat. Efforts to beautify Gurez have played a crucial role in this transformation. The government has focused on eco-friendly infrastructure, including tourist accommodations, campsites, and trekking routes, while promoting sustainable tourism.
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