The former Hollywood Foreign Press Association space in West Hollywood has been given a makeover — literally — as the new home of , a membership-based rental service that bills itself as a cross between Soho House and a luxury showroom featuring the best new and vintage designer brands. The brainchild of Middleman Store founder Kyle Julian Skye and former Fred Segal men’s buyer Max Feldmann, Wild West Social House offers its members a place to pull (or purchase) clothing, footwear and accessories, while also functioning as a social club for meetings, happy hours, casual get-togethers and evening events alike. Already a hit with in-the-know stylists and celebrities, Wild West opened last year in a smaller location off Sunset Boulevard, but quickly expanded to its new Robertson Avenue space in September.
The new location boasts two floors of impeccably-curated racks and a private styling area, in addition to meeting rooms, open work spaces, a billiards room and a large patio. Skye and Feldmann hope to eventually add a dedicated bar and dining options as well. While the club counts a number of A-list actors and musicians among its members (“Award season is a busy time for us,” Feldmann notes), the owners say Wild West has become a destination for everyday consumers and fashion fans as well.
As Skye tells , the club “aims to change the way people interact with clothing for the better — to build an ecosystem for great products to thrive in,” he explains, and offer .