Urban Sugar Beach Club, with its unrivaled sunset vistas and captivating artistic aesthetic, is set to redefine Fiji’s luxury beach club scene upon its upcoming launch. Embracing the essence of European-inspired beach club culture, this beachfront oasis will seamlessly blend a lively ambiance with sleek, modern coastal luxury, offering both serene retreats and vibrant social gatherings. Nestled amidst the natural splendor of Nadi Bay, visitors will enjoy a dynamic calendar of curated events and resident DJs, all while relaxing in unparalleled contemporary comfort.

The club features a range of premium amenities, including water sports, wellness sessions, and private cabanas with personalised service. Guests can savour gourmet meals, fresh seafood, and innovative international cuisine, complemented by signature cocktails crafted by skilled mixologists and a curated selection of premium wines and spirits. Whether seeking a tranquil escape on the renowned seascape of Wailoaloa Beach or an exhilarating social scene, Urban Sugar Beach Club delivers an elevated luxury beach club experience like no other, as a flagship destination within the Crowne Plaza Fiji Nadi Bay Resort & Spa, Opening in phases throughout 2024, the resort will offer a full inventory of 7 swimming pools and 324 rooms, including new 2-bedroom family suites with direct pool access that have recently opened.

At completion, the upcoming retail precinct will house a dedicated Mareqeti Spa, Tutuwalu Kids Club and fit.