This past weekend, my best friend completely rocked my world after sending me a TikTok from one of my FYP faves, . I had initially followed her last year for her impressive Bratz doll collection but stayed for her stunning hair and makeup looks. So, when my bestie pulled up a clip of Jools describing how she keeps things "demure," "cutesy," and "mindful" at work, I was very much on board.
No, seriously—we spent the entirety of our girls' weekend referencing her "very demure" video, as has the rest of the internet. "You see how I do my makeup for work? Very demure. Very mindful," Jools says in the viral clip.
"I don't come to work with a green-cut crease. I don't look like a clown when I go to work. I don't do too much.
I'm very mindful while I'm at work. You see how I look very presentable? The way I came to the interview is the way I go to the job. A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma.
Not demure. I'm very modest. I'm very mindful.
You see my shirt? Only a little chee chee out, not my cho cho. Be mindful of why they hired you. Here's your reality check, diva.
What's the name you'd like me to make it out to?" The clip has raked in more than 10 million views since it was posted on August 5 and has inspired a whole movement of hilarious videos. Wondering how we got here? Allow me to be "very mindful" and explain. So, why is everyone saying "very demure" all of a sudden? Although Jools' clip above gain.