When life gives you lemons, make lemonade...

and that’s exactly what a Winnipeg agency is offering to do each year for deserving not-for-profit organizations. Read this article for free: Already have an account? To continue reading, please subscribe: * When life gives you lemons, make lemonade..

. and that’s exactly what a Winnipeg agency is offering to do each year for deserving not-for-profit organizations. Read unlimited articles for free today: Already have an account? When life gives you lemons, make lemonade.

.. and that’s exactly what a Winnipeg agency is offering to do each year for deserving not-for-profit organizations.

The Lemonade Project, an initiative of Honest Agency, of Winnipeg, is gifting a five-month brand transformation process valued at $60,000 to one local organization each year. This year marks the inaugural year for what will surely be a zesty and fun experience for the chosen group, one that will be effective in creating branding that clearly reflects the recipient’s culture, values and vision. Sherril Matthes (left) and Callum Beattie of Honest Agency are spearheading The Lemonade Project initiative which will gift a brand transformation valued at $60,000 to one local not-for-profit annually beginning this year.

“There are many great organizations in Winnipeg struggling to meet today’s needs more effectively,” says Callum Beattie, partner and brand strategy lead at Honest Agency. “The Lemonade Project is our way of offering what we do b.