As Nine revels in the success of its Paris 2024 Olympic coverage across all its platforms, director of 9Now & programming at Nine, Hamish Turner says the BVOD services’ Paralympics coverage will “follow very much from the Olympics.” “We’ve been spending the last 18 months getting the platform ready for these big live events and [the Olympics] was the first true unprecedented digital event for the platform. Coming out of it, we were really pleased with how the platform performed,” he said.
“Our feedback [from the Olympics] was that the experience was seamless, and it was easy to come in and find what you wanted to watch. We learned from this that a digitally savvy, younger audience really chooses their own adventure, and this will follow suit for the Paralympics.” Channel 9’s Annabelle Williams, Cate Campbell, Dylan Alcott, James Bracey and Ellie Cole in Paris ahead of the Paralympic Games beginning on August 28.
Similar to the Olympics, all live Paralympic events will be available on 9Now for viewers. The Paralympics don’t have as many events as the Olympics, meaning 20 dedicated HD live streams of every event will be available on 9Now, as well as replays, highlights, and behind-the-scenes content. Nine’s exclusive broadcast will also feature live and free coverage across one linear offering on Channel 9 and 9Gem.
Alongside 9Now’s Paralympic coverage will be Stan Sport’s coverage, which offers the same coverage as 9Now, only without ads. Full replays.