Taylor Swift ‘s The Eras Tour Book was released at Target in the U.S. on Black Friday (Nov.
29). Hardcover and 256 pages long, the coffee table book is jam-packed with concert photos to look through — and it gives an overview of The Eras Tour that includes some facts about the concert’s journey that will be new to even the most dedicated fans. “I decided to create the longest, most ambitious show I’d ever even attempted.
Averaging at 3 hours and 15 minutes, with 45 songs played. My goal was for every fan to leave that show knowing I gave them absolutely everything I had,” Swift writes, in part, in her official introduction to The Eras Tour Book . The table of contents shows that the book is organized by era, just as the tour’s set list is.
Each era is commemorated in words by Swift and beautiful concert photography. There’s also a section in the book about what happens behind the scenes, including pages that credit her band members, backup vocalists and dancers; glimpses at Swift in rehearsal and backstage; visual tributes to her mic and guitar collections, and her wardrobe — plus sketches and illustrations of her various Eras outfits. It took stops at two Targets to secure both the book and the new The Tortured Poets Department: The Anthology vinyl Friday morning in-store, where both were exclusively released in-person (ahead of an online release set for the following day, Saturday, Nov.
30). The first Target had plenty of books in stock on a large display .