Fast fashion prioritizes mass production and low costs. Sustainability efforts have helped shift the public's focus from quantity to quality fashion. TikTokers are helping people identify red flags in clothing quality.
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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement While fast fashion remains a huge part of the clothing industry, sustainability efforts have gained traction to advocate for more conscious consumption practices like thrifting and focusing on the quality of clothes over quantity. The issue, though, is how to define quality .
"Just because something has a nice label on it, like a designer label, doesn't always mean it's constructed with great quality," Atlanta-based fashion stylist and wardrobe consultant Kenzie Welch, who shares her tips on Instagram and TikTok, told Business Insider. "So, I've been able to find really great quality pieces from H&M and Target and found really bad quality pieces from luxury brands." Additionally, in 2020, the Amsterdam-based global impact organization Circle Ec.