IRVING, Texas , Aug. 22, 2024 /PRNewswire/ -- Today, 7-Eleven, Inc., announced a new venture with Plenty Unlimited Inc.
, an innovative leader in indoor vertical farming, to further its commitment to sustainability through the availability of fresh, sustainably grown produce in 7-Eleven ® locations throughout California . This is a significant step for 7-Eleven in providing customers with high-quality, locally grown produce that meets rigorous sustainability standards. Plenty's industry-leading indoor vertical farming technology not only creates fresh produce that can be harvested with peak-season flavor year-round but also champions efficiency and environmental stewardship.
Their certified pesticide-free leafy greens use just 1% of the land typically required by traditional farms to achieve yields up to 350 times greater per acre. Plenty's innovative approach also significantly reduces water usage by up to 90% compared to traditional farming, employing only a fraction of the water per kilogram of leafy greens produced. "We are thrilled to introduce Plenty to our salad offerings and bring their innovative and sustainable approach to fresh produce to our customers," said Marissa Jarratt , Chief Marketing and Sustainability Officer at 7-Eleven.
"As part of 7-Eleven's Good Made Easy approach, we are continuing to find opportunities to offer products that not only meet our customers' expectations for quality and convenience but also contribute positively to environmental sustaina.