With in seven months of this financial year, premium Scotch whisky The Glenwalk has achieved remarkable growth, and has sold over 50,000 cases (6 lakh bottles) across 10 states, driven by the expertise of Cartel Bros and the leadership of co-founders Mokksh Sani, Jitin Merani, Rohan Nihalani, Manish Sani, and Chief Business Officer Neeraj Singh. The Glenwalk's rapid growth is driven by strong performance in key markets. Maharashtra has emerged as the leading market, contributing over 45% of total sales, followed by Haryana (25%) and Uttar Pradesh (20%).
The Glenwalk is currently available in Maharashtra, Haryana, Goa, Daman and Diu, Delhi, Punjab, Chandigarh, Uttar Pradesh, Uttarakhand and Madhya Pradesh, with plans to expand in five more states in the coming months, the company claimed. Moreover, The Glenwalk is aiming at a 500% increase in sales to reach 300,000 cases while expanding its footprint to over 18 states and five countries. To cater to diverse consumer preferences, The Glenwalk will introduce new bottle sizes, including 200 ml nips in November 2024, which the company hopes will be a game changer in quadrupling sales.
Also read: Sanjay Dutt's scotch whisky brand eyes 1.8 million bottles in sale this year, to foray into premium segment Mokksh Sani, Founder of Living Liquidz, Mansionz, and Co-founder of Cartel Bros highlighted the growth of the brand in a short span and said, "As we expand our footprint and introduce new formats, we're excited to continue delivering.