Charli XCX’s hyperpop album “brat” is everywhere right now, from dance routines on TikTok to fueling the Gen-Z push by Vice President Kamala Harris’s 2024 presidential campaign . But being brat is more than just flooding social media feeds with images using the album’s now iconic neon green color and simple Arial typeface — it’s a mindset. Still don’t get it? Here’s a quick explainer, plus five suggestions for how to have a brat summer in Boston.
For TikTok’s “ Off The Record ” series, Charli XCX described brat as a “girl who is a little messy and likes to party and maybe says some dumb things sometimes.” She went on to explain that brat is also someone who “feels herself and then maybe has a breakdown, but kind of parties through it, is very honest, is very blunt, a little bit volatile.” Advertisement The trend is a bit chaotic and amorphous, a sassy paradox that advocates for embracing both the glamorous and messy sides of people.
In his viral video on brat, TikTok user Reuben Woodall explained that the phenomenon is “everything and nothing at the same time” and “encompasses so much of the human experience.” “Getting ghosted by some guy and then going clubbing to deal with it? Brat summer,” Woodall said. “Getting an iced matcha latte and being emotionally vulnerable with your friends? Brat summer.
” And while brat has drawn some criticism for its messy aesthetic, along with some of the album’s lyrics that allude to partying a.