Chinese Gen Z shoppers are prioritizing craftsmanship and brand stories over luxury labels. Experts say this generation values sustainability, slow living, and mindful consumption. Gen Z's preference for understated luxury aligns with China's crackdown on flashy wealth displays.
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You can opt-out at any time by visiting our Preferences page or by clicking "unsubscribe" at the bottom of the email. Advertisement Chinese buyers continue to be passionate about luxury goods. And though Chinese consumers' belts have been tightening as the economy falters and luxury brands feel the effect , the country is expected to become the world's largest personal luxury market by 2030 .
Luxury players are now thinking about how to attract the next cohort of shoppers: Gen Z, generally defined as those born from 1997 onward. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now.
Have an account? Log in . Experts say this generation has different preferences when it comes to luxury versus their millennial and Gen X counterparts. Advertisement 1.
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