Share to Facebook Share to Twitter Share to Linkedin Why should content creators accept gifted collaborations? Canva: hiimnickie Introduction There is nothing that is looked down on more for a new content creator and sometimes even an experienced content creator than an offer for a gifted collaboration. Gifted Collaborations are collaborations between a content creator and a brand. The brand sends the creator a free product in exchange for social media content either sent to the brand or on the creator’s social media platform.

Brands may offer gifted collaborations for many reasons: They do not yet have the budget for social media content creators. They want to test and see how content creators affect their social media ROI. To be able to test out creators before having to pay high prices for content.

Content creators may not see a positive return from gifted collaborations because they do not receive payment upfront. Here are five reasons to accept gifted collaborations, with personal experiences that corroborate these reasons. Website Page Vector.

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Support Solution. Illustration getty Reason 1: Build Your Media Kit Whether a content creator is just starting or has been a creator for years, your media kit is your showcase to brands on who you have worked with and what your content looks like. Everyone should constantly update their media kit and sh.