The spring/summer 2025 beauty looks at London Fashion Week were real front row talking points. Whilst natural, genderless lines reigned on the JW Anderson, Erdem and Richard Quinn catwalks, it was all about glamour, colour and fantasy for Harris Reed, Simone Rocha and Tolu Coker. From tomboy chic to pinched lashes, Vogue debriefs the five biggest London Fashion Week beauty trends, sure to cause a stir from the runway to real life.
Tomboy chic Genderless beauty was a stand-out trend on the spring/summer 2025 runways and clean, natural-looking androgynous hair and make-up swept to the forefront of many a mood board. The clean girl’s cool older cousin, the tomboy aesthetic is distinctly devoid of harsh, barbie pink blush and and oil-slicked glow, noted in the beauty at JW Anderson’s show, where lead make-up artist Lynsey Alexander , “focused on elegant and handsome beauty”. A simple yet considered look, there was a stoicism to the eyebrows, which were brushed up for a bold masculine finish.
Alexander used the Merit Brow 1990 Gel Pencil , layered with the Merit Brow 1980 Volumising Pomade to tie it all together. Balance with a girlish pale pink lip. At Erdem, the natural beauty look was prepped to perfection using 111Skin’s cryotherapy treatment.
“We worked on the models for five to seven minutes, blowing cold air at minus 40 degrees onto their faces,” the 111Skin team explain. “We also used lymphatic drainage movements on the neck to re-energise, de-puff and re-c.