Sandro, Maje, The Kooples and Ba&sh are now found in fashion capitals across the globe, bringing timeless wardrobe staples with that signature Parisian insouciance Up-and-coming smaller brands include American Vintage, Hartford, Sezane, Petite Mendigote, Sessùn and Polène Paris may have given the world iconic fashion maisons like Chanel and Dior, but they are far from the only French labels to dominate the wardrobes of stylish women everywhere. In recent years, the city has become the go-to destination for cool and affordable brands occupying a niche between mass market and luxury, while offering timeless essentials that embody the once-elusive French style. Recognisable names like Sandro, Maje, The Kooples and Ba&sh are now omnipresent in fashion capitals across the globe, thanks to their edgy takes on timeless wardrobe staples, styled with that signature Parisian insouciance.
Advertisement {"@context":"https://schema.org","@type":"ImageObject","caption":"Petite Mendigote","url":"https://img.i-scmp.
com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/09/18/8bad863d-e7c4-47ae-ba03-5b6be314ef03_136f06e9.jpg"} Petite Mendigote As a result, more women are gravitating towards a new stable of brands like Soeur, Jonak and Sessùn, which are offering fresh looks that can’t easily be found elsewhere. Unlike many of their predecessors, these companies are independently run, allowing them to showcase a more authentic version of French st.