In the world of cosmetics, there’s always a handful of new beauty products to unearth. With reformulated classics, just-discovered ingredients, and high-tech tools released each month, understanding what to stock your vanity with can feel confusing. To help inform your buy, here, we take a look at the new beauty arrivals worth knowing—and shopping.
Sometimes when we think about beauty product launches, we look for the wow factor. A question I often pose fellow editors, publicists, and brand founders alike is “what makes this special?” A makeup brand launching a new lipstick shade; a haircare brand launching another take on shampoo; a fragrance brand launching a fresh parfum. Maybe none of these examples are novel in their idea—oftentimes there's nothing groundbreaking about a lipstick, shampoo, and perfume, but it's the way a brand can reimagine these classic beauty products that makes them special and reflective of the beauty industry in a given year.
Innovative technology, consumer behavior, ongoing trends are all reasons why brands might review existing products to make them better, more effective. And that's exactly what this month's beauty new arrivals showcase well. Read on to learn about how Merit, Tory Burch, 111Skin, and more reimagine classics for 2024.
Our Top Picks Merit Great Skin Moisturizer BeautyStat Triple-Plump Coconut Milk Serum Tory Burch Sublime Eau de Parfum 111Skin Cryo Revitalizing Moisturizer Glossier Boy Brow Arch Want to learn about more n.