The Birkin from Hermès . Dior’s Saddle Bag. The denim Baggy by Louis Vuitton .

.. To the canon of iconic luxury purses, we can now add the Holy Bag by Courrèges.

The French fashion house debuted the US$990 purse – a modern rework of a piece in its archive, with a firm casing, a round adjustable strap, and a discreet curvaceous logo – at Paris Fashion Week in February. {"@context":"https://schema.org","@type":"ImageObject","caption":"Simple, stylish – and now immensely popular – the Holy Bag has been a hit for creative director Nicolas Di Felice.

Photo: Courrèges","url":"https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2024/08/16/be1f1bd3-c5b5-4fa6-988d-1d005f5e578e_c5cba8d9.

jpg"} Simple, stylish – and now immensely popular – the Holy Bag has been a hit for creative director Nicolas Di Felice. Photo: Courrèges In the months that followed, the Holy Bag quickly cemented itself as a celebrity “It” bag. Stylists credit the Holy Bag’s popularity to its embodiment of two current fashion trends: quiet luxury and nostalgia.

One said it’s also a sign of the effectiveness of Courrèges’ new artistic director: a millennial who is reviving the brand. 1. It’s the epitome of quiet luxury {"@context":"https://schema.

org","@type":"ImageObject","caption":"The Holy Bag is the epitome of quiet luxury thanks to its discreet metallic logo. Photo: Courrèges","url":"https://img.i-scmp.

com/cdn-cgi/image/fi.