Amazon (NASDAQ: AMZN ) held its annual Prime Day sales extravaganza on July 16 and 17. Shoppers spent an estimated $14.2 billion this year over the two-day event , an 11% increase from last year.

While Amazon is light on details of how much was actually spent, it said it was another record-breaking sale that saw a record number of people sign up for Prime. While some of those undoubtedly signed up just to take advantage of the sales and will cancel afterward, Amazon likely significantly built on its estimated 180.1 million Prime users in the U.

S. Yet Amazon is not alone in running a sale. Other retailers realizing the interest consumers have in saving money during the event, piggyback on Prime Day with their own sales.

However, it is becoming increasingly common amongst Amazon’s main rivals to avoid directly competing against the e-commerce giant. Instead, many run their own sales events either just before or just after Amazon. Here are three Amazon Prime Day stocks that benefited from the sales-apalooza either with their own doorbuster event or on Prime Day itself.

Walmart (WMT) Walmart (NYSE: WMT ) used to compete directly with Amazon by holding sales on Prime Day but it hasn’t for the past couple of years. Now that it has its own member loyalty program, Walmart+ Week is an exclusive opportunity for subscribers to save big. It ran a month ahead of Prime Day , going from June 17 to June 23.

According to PYMNTS Intelligence , its survey of Walmart+ members found the fourt.