Upgraded Euromonitor Passport Sustainability platform helps businesses track performance of claims, understand consumer sentiment and craft effective sustainability strategies Passport Sustainability covers 11 industries, 25 global markets, 50 product categories and more than 70 sustainability claims Findings include 20% of all sales globally in 2023 were of products featuring sustainable claims LONDON , Sept. 19, 2024 /PRNewswire/ -- More than 60% of global businesses implemented a sustainability strategy in 2024 but only 10% believe they are communicating their sustainability strategy effectively, reveals data analytics firm Euromonitor International . Findings from Euromonitor's new Passport Sustainability platform show that in 2023, 20% of all sales globally were of products featuring sustainable claims.
These products have achieved, on average, 1.5% higher sales growth over the past four years Passport Sustainability helps businesses track performance of sustainability claims, understand consumer sentiment and craft effective strategies.The upgraded platform covers 11 industries, 25 global markets, 50 product categories and over 70 different sustainability claims.
Clear and honest communication to guard against greenwashing label Maria Bogdanova , Senior Product Manager for Sustainability at Euromonitor International, said that the effectiveness of sustainable products hinges on clear and honest communication to guard against claims of greenwashing. "While 'natural' rema.