A new study has found that 62% of Gen Zers wish they could “reset” their social media feeds and start over again while three in four Gen Zers blame social media for having a negative impact on their mental health . The study conducted by Talker Research and commissioned by LG Electronics revealed that those who experience negative emotions have reported that it only takes them 38 minutes on social media before they start to feel bad. 2,000 Gen Z Americans who use social media were surveyed online by Talker Research between June 20 and June 24, 2024 and found that Instagram (20%), TikTok (20%) and Facebook (13%) have all had a negative impact on their wellbeing.

Over half i.e. 53% reported feeling frustrated that the content on their social media feeds doesn’t match what they want to see while 54% believe they have either “some,” “little,” or “no control at all” over what they see on their social media feeds.

The research revealed that only 16% believe they have total control over what they see hence, this social media scrolling leaves nearly half of Gen Zers (49%) feeling some kind of negative emotion like stress and anxiety (30%). Additionally, content exhibiting physical violence (50%), politics (40%) and sexually explicit content (32%) was found to lead to negative emotions. What's causing Gen Z to use social media daily? According to the study, here's why they keep coming back and can't quit despite the damage social media is causing to their mental heal.