Singapore -based private equity and venture capital firm, Wilson & Hughes PTE, has announced that it will be reviving the travel services brand 'Cox & Kings.' The company had acquired the 260-year-old brand earlier this year through insolvency proceedings. The new-look Cox & Kings will focus on four key business areas: leisure, business, specialized travels, and travel technology.
Acquisition through NCLT process In June 2024, Wilson & Hughes acquired the Cox & Kings brand and its collateral via the NCLT route. The firm clarified that this acquisition is distinct from the erstwhile Cox & Kings Ltd, which remains under liquidation. "Wilson & Hughes has no involvement with this previous entity or its unresolved obligations," the company said in a release.
Wilson & Hughes's vision Karan Agarwal, Director at Wilson & Hughes, detailed the company's vision for the Cox & Kings brand. "Our goal is to merge the best of tradition with forward-thinking technology. Through technology, AI, and data-driven insights, we're shaping a seamless, personalized journey that aligns with the expectations of today's travelers," he said.
The firm hopes to elevate travel experiences while maintaining the trusted legacy of Cox & Kings in the industry. Acquisition includes over 200 specialized sub-brands The acquisition by Wilson & Hughes also included more than 200 specialized sub-brands that were part of the Cox & Kings portfolio. These include Duniya Dekho, Holiday 365, Bharat Dekho, Bhakti Yatra, an.