Seiko watches are a no brainer for those after ultimate value. Dropping killer Japanese watchmaking into the world since 1881, Seiko has all the hallmarks of the most prestigious Swiss brands : innovative designs, genuine in-house movements and fastidious build quality. Yet its watches tend to be far more accessible than most, making the brand a favourite among both watch newbies and hardcore collectors.

Where else can you pick up a 200m water resistant, automatic diving watch for less than £380? Seiko has the heritage too. From featuring on the wrist of Captain Willard in Apocalypse Now , Arnie in Commando , and Roger Moore throughout his tenure as Bond, to pioneering the quartz revolution in the ‘70s, Seiko has been there, done that. With a soft-textured, white dial that's inspired by Japanese silk, this 40mm ‘Shiro-Iro’ is the archetype of Seiko’s affordable everyday perfection.

Humble brags of 72 hours of power reserve and a tough 100m depth rating subtly bely the cost and sleekness of the watch. £900 . At seikoboutique.

co.uk The King Seiko range has made a name for itself as Seiko's go-to for more vintage looks, and this recent SJE-series continues in that vein – the sleek C-shape case design screaming '60s chic. The soft multi-link bracelet and signifying totemic marker at 12 make this a unique offering but the key talking point here is that royal purple dial.

£2,750. At seikoboutique.co.

uk With that sunray-brushed grey dial, the Navigator Timer is a pretty.