Given that sustainable fashion means different things for different people, it can be difficult to know where to start if you’re trying to be more conscious about your shopping habits – whether you’re thinking about an item’s environmental footprint, animal welfare, social impact, longevity, or all of the above. Then, you’ve got to navigate the amount of greenwashing there is out there, adding an extra layer to the challenge. Thankfully, though, there are a growing number of eco-minded clothing brands that are looking to reduce their impact on the planet by choosing responsibly sourced materials, cutting their carbon emissions and investing in new innovations, as well as ensuring their garments are manufactured in an ethical way.
Below, Vogue rounds up 24 of the best sustainable clothing brands out there. The best affordable sustainable clothing brands Founded in 2018, London brand Ninety Percent promises to give 90 per cent of its profits to charitable causes and the people that make its clothes. While known for its ethically-made basics, the label has taken a more fashion-led approach since creative director Elliot Atkinson, formerly of Bite Studios, joined in 2022.
Californian brand Everlane is known for its eco-conscious wardrobe staples, with the likes of Katie Holmes, Taylor Swift and Selena Gomez among its high-profile fans. The label prides itself on its “radical transparency”, revealing how much it actually costs for its products to be made. It wants 10.