Lincoln has revealed a new Navigator for 2025 to compete with the Cadillac Escalade. First and second-row passengers enjoy heated and cooled massage seats, while Ford's hands-free highway driving suite, BlueCruise, comes standard. Two range-topping Black Label models get unique features, colors, and trim.

The current Lincoln Navigator has been on sale for several years now, and to bring the heat to the recently-refreshed Cadillac Escalade , Ford's Luxury mark is bringing out an all-new model. The 2025 Navigator keeps the same 440-horsepower 3.5-liter Ecoboost V6 of the old model, but otherwise, it's a different beast inside and out.

A huge new 48-inch infotainment display dominates the instrument panel while first and second-row passengers can get heated and cooled massage seats. Like the Escalade, the new Navigator is an impressive mix of big wheels, comfort, and technology. The standard 22-inchers can be swapped out for an even bigger set of 24s, and like the new truck's bodywork, they're full of ornate details.

Where the Lincoln departs from the recently refreshed Cadillac is how it uses its various luxury appointments, though. A "Rejuvenate" feature combines the vehicle's perfume, ambient lighting, massage, climate system, and more into one big theatrical experience intended to relax the driver. Enabling it begins the show, and there are several different modes to match your mood.

This feature, thankfully, can only be used in park. Each cycle of the system lasts 5-10 minu.