Article content No, it isn’t Magma Orange, but the all-new 2025 Genesis GV80 Coupe does portend the South Korean luxury automaker’s imminent foray into full-blown performance vehicles. Since forming as a standalone brand eight years ago, Genesis quickly established itself as a premium luxury-vehicle builder, with bold styling, exquisite cabin design, a laser-like focus on customer service, and very competitive pricing. With the unveiling of the Magma concepts at the New York Auto Show earlier this year , the company is poised to take on the performance-oriented variants of brands, such as Mercedes-AMG, BMW M, and Audi S.
And if this GV80 Coupe is an indication of what is to come, those legacy German manufacturers will need to continue to bring their engineering A-game to their high-performance models. And they’ll have to be ready to act quickly, as with the all-wheel-drive GV80 Coupe production vehicle coming to Canadian dealerships just a year-and-a-half after the reveal of the GV80 Coupe Concept in South Korea, Genesis has demonstrated once again how nimble it can be as a car company. True, the GV80 Coupe isn’t a clean-sheet design – it’s more of a re-interpretation of the GV80 SUV , which debuted in 2021 – and it utilizes a unique variant of a supercharged V6 that was already in the Genesis arsenal, but after spending the day driving the new Coupe through Minnesota and Wisconsin last week, I came away thoroughly impressed with the driving dynamics and sophist.