Genesis has struggled to sell vehicles, but its most recent history has been positive, with sales up from 7,000 units sold in 2016 to 69,000 sold in 2023. Reviews of previous products have noted that Genesis offers comfortable, collected models at a fraction of the cost of their luxury counterparts. My how the times have changed.
Genesis product and pricing is evolving, now squarely competing against tried-and-true product from German counterparts , Mercedes-Benz and BMW. Genesis does not have the brand and model line recognition that those companies do, nor the built-in buyer base. Many of its customers are still bringing their cars to Hyundai-adjacent retail spaces for service, and purchase from those same locations.
Its vehicles must stand out, performing at least as good as expected, and be priced well to compete. The latest crop does not do that, from the Genesis GV80 Coupe I drove a few weeks ago to the G80 sedan I drove shortly after. If these were badged as Lincolns, I'd be shouting, "Bravo!" But, they're not.
The exterior of the 2025 Genesis G80 has been moderately changed for the mid-generation refresh. Its biggest updates come inside, from the technology, which has been updated to match what's in the GV80 SUV and Coupe. The new roster of standard features now lists: a 27-inch screen that combines the instrument cluster and infotainment displays, power front seats with four-way power lumbar adjustment, CarPlay, Android Auto, a 12-speaker audio system, four USB-C por.