Despite sharing numerous similarities with its Cupra stablemates, the Ateca has become the black sheep of the family for the Spanish marque. It’s the slowest-selling model in Cupra’s local line-up, and the most conventional from a design standpoint. Know the news with the 7NEWS app: Download today Furthermore, the Ateca is the last remaining Cupra built on the previous generation MQB platform, dating the mid-size SUV compared to the fresher but similarly sized Formentor , and the Leon and (electric) Born hatchbacks.
With the new Terramar and Tavascan SUVs on their way next year, it would be fair to assume the Ateca’s days are numbered, but that’s not the case. There’s life in this old dog yet, and Cupra has introduced a new base variant – the Ateca V. With a detuned 140kW/320Nm powertrain and a pared back features list, the V doesn’t appear to change the game.
.. until you get to its price.
The Ateca V will be offered for less than $50,000 drive-away, making it the cheapest SUV in the Cupra line-up. Is it enough to spike sales and further prolong the Ateca’s lifespan? And is it the best value SUV in the Cupra range? How much does the Cupra Ateca cost? The new Ateca V undercuts the flagship VZx by more than $19,000, at least initially. Cupra is offering a national drive-away price of $49,888 for the Ateca until the end of 2024, at which point pricing for the base model will be reviewed.
To see how the Cupra Ateca lines up against the competition, check out our c.