Cadillac is coming to Australia and it has rivals from Audi, BMW and Mercedes-Benz square in its sights. Its first model is the Lyriq electric SUV, priced from $117,000 before on-road costs. Orders have opened today on the Lyriq, an electric BMW iX rival with which the American luxury brand is launching in Australia.

Know the news with the 7NEWS app: Download today Customer deliveries are expected to start late in 2024 or early in 2025. 100s of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal.

Browse now . The Lyriq undercuts not only the iX but also the Audi Q8 e-tron and Mercedes-Benz EQE SUV , all of which start at just over $130,000 before on-road costs. It’ll be sold both online and through two Experience Centres, one in Sydney and one in Melbourne.

Unlike some General Motors vehicles sold in Australia like the Chevrolet Silverado , the Lyriq rolls off its US production line in right-hand drive instead of being remanufactured locally. Cadillac has teased more product announcements will follow in 2025. While it hasn’t officially confirmed what vehicles it’ll launch beyond the Lyriq, the company has trademarked the Optiq, Vistiq and Escalade iQ nameplates.

That suggests the brand is looking to offer a range of electric SUVs. It has previously confirmed it intends to be an EV-only brand in Australia, while globally it has set the goal of going EV-only by 2030. Pricing Drivetrains US-market model year 2025 Lyr.