The new fourth-generation BMW 1 Series enters a competitive market it arguably helped create two decades ago. The 2025 BMW 1 Series comes more than 20 years since the original model was launched back in 2004, a time when BMW decided it needed to appeal to younger buyers in a class below the popular 3 Series . Know the news with the 7NEWS app: Download today A BMW badge on a more affordable model with power going to the rear wheels and carrying BMW’s core DNA of driving enjoyment was definitely a big hit with buyers.
The German brand has sold over 3 million 1 Series units globally oveer three generations, creating many lifetime customers who have stepped out of the 1er and into bigger BMWs. The fourth-generation 1 Series is a little bit different to the original formula, however. Entry models remain front-wheel drive (and three-cylinder), while the M135 sticks with the four-cylinder but has seen a reduction in torque from the previous generation thanks to its new seven-speed dual-clutch transmission.
But, has that impacted the overall offer of the new-generation 1 Series? We flew to Germany to find out. From the outside, the new BMW 1 Series is recognisable by its new front end design, accentuated with wide air intakes and a new BMW radiator grille that is available with vertical and diagonal bars as a first. The new generation is also easy to spot thanks to its unique arrow-shaped elements, such as daytime running lights and turn indicators.
Despite losing its rear-wheel dr.