For every stock I like and want to own, there are many more that I wouldn’t buy for various reasons. Here are two of them that also happen to be household names. Burberry First up is ( ), the global luxury fashion house and maker of the iconic trench coat.
The share price has plunged by around 67% over the past five years! Now, part of me thinks there must be an overreaction here. Yes, the firm’s sales are falling, but that’s true for nearly every other brand across the luxury sector. , the world’s biggest luxury group, just reported slower sales than expected for the first half.
The stock is down 10.5% in 2024. Yet, I note that other luxury stocks are doing much better: is up 8% year to date, is up 15%, and (one of my top holdings) has soared 20%.
But as Bernstein luxury analyst Luca Solca recently pointed out, Ferrari and Hermès “ ” in their categories. They both sell less than the market demands. Much less.
My fear with Burberry is that its attempts to raise prices and move upmarket is doomed to failure, sector downturn or not. Of course, I hope I’m wrong, and perhaps that’s the problem here. I feel that I’d be investing just because it’s a top British brand that has fallen on hard times.
Sentiment then, essentially. But the cold hard facts are that the dividend has just been scrapped and the fourth CEO in a decade is in the hot seat. Perhaps he can turn things around.
He has a lot of experience in the sector. In the near term though, I also worry tha.